The Bethel Basketball coach approached me with a request to design a logo for their team. Initially, he expressed a desire for it to resemble the North Carolina basketball logo. At first, I pursued a more creative direction, resulting in a design with added flair. Following several iterations and discussions with the coach, we eventually achieved a logo that embodies Bethel University: clean, simple, and representative of the team's identity. The basketball logo at Bethel is now easily recognizable with its distinct curves and lines. It is currently used on and off the court from merch to signage.

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